BrewHaven
I designed the premium brand identity for BrewHaven Cafe, centering on a minimalist logo and a rich, sophisticated color palette. The goal was to establish a high-end, timeless aesthetic using earthy browns contrasted with Soft Gold and Deep Forest Green (#2C3E32). The mockups demonstrate the successful application of this elegant, premium brand system across all packaging and signage.
Brand Identity
Project Overview
Client: BrewHaven
Industry: Food & Beverage,
Retail Timeline: 2 Weeks (2025)
My Role: Lead Brand Identity Designer
BrewHaven was launching as an artisan cafe requiring a sophisticated, high-end identity to differentiate itself from competitors. The existing market looked dated or generic, so I designed a timeless visual system to convey quality, craft, and natural ingredients.
Key Outcomes
Design Solution: Developed a minimalist logo and a rich, earthy color palette for a premium aesthetic.
Core Value: Established immediate brand recognition and a perceived high value through elegant simplicity.
Impact: Delivered a cohesive brand system applicable across all customer touchpoints, from packaging to exterior signage.
Design Solution
