ChewZiez
d, I designed the complete packaging and label system for their line of dog supplements (Hip & Joint, ActivePaws, TranquilPup). The design challenge was to balance a friendly, trustworthy aesthetic with clear information hierarchy. I created a cohesive, family-style visual identity using a playful puppy character and a distinct color-coding system to ensure immediate product recognition and instill confidence in pet owners.
Packaging & Label Design
Project Overview
Client: ChewZiez (Pet Wellness Brand)
Industry: Consumer Packaged Goods (CPG), Pet Supplements
Timeline: 1 Weeks Q3 2024
My Role: Packaging and Label Designer
ChewZiez needed a cohesive, family-style packaging design for their initial line of dog supplements (TranquilPup, Hip & Joint, ActivePaws). The challenge was to create a friendly and approachable look that instills trust in pet owners while clearly communicating the specific benefits of each formula through distinct color coding and appealing visuals.
Key Outcomes & Deliverables
Visual Identity: Developed a playful, engaging aesthetic centered around a friendly puppy character to build connection and trust with pet owners.
Product Differentiation: Implemented a clear Color Coding System (Purple for Calming, Green for Energy, Maroon for Joint Support) to ensure instant shelf recognition and product separation.
Design Solution
